What is ‘Plant Based’?

What is a Plant Based Whole Food Diet? 


  • It is a diet of abundance and variety!;
  • Consisting entirely of fruits, vegetables, grains, nuts and seeds;
  • With an emphasis on consuming foods “whole” or with as little processing or refining as possible.
  • It avoids meat, eggs and dairy and alcohol.


  • It is proven to significantly improve health and longevity and combat and even reverse lifestyle diseases like, heart disease, stroke, cancer, diabetes, osteoporosis and overweight.
  • It allows us to gain maximum nutritional value from our food with minimal or no additives and empty calories
  • There is mounting evidence showing the relationship between consuming a high protein, animal product rich diet and the ever increasing incidences of lifestyle diseases (such as heart disease, stroke, cancer, diabetes and overweight).
  • Just last year after review numerous studies conducted across the world the World Health Organisation published a statement saying that processed meat was carcinogenic and meat was probably carcinogenic.
  • Alcohol consumption is linked to a number of diseases including cancers and liver disease. Researchers have yet to be able to determine the “safe” level of alcohol consumption and current recommendations, especially for pregnant or breastfeeding women, and couples wanting to fall pregnant is avoidance.

Are we really talking about a Vegan lifestyle?

  • Strictly speaking – NO
  • You’ll see we still often use honey
  • We are concerned with the health benefits only of an animal product free diet, where as a Vegan lifestyle encompasses political, environmental, animal rights and social concerns.

If you want to do some research of your own, (or still need some convincing) I would recommend the documentary film “Forks Over Knives”. You could also Google The China Study and Blue Zones.